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Selina Zhao, Vanguard PropertiesPhone: (415) 919-0000
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Selling Agent: Cost Breakdown and Benefits

by Selina Zhao 05/10/2021

Photo by Arka38 via Shutterstock

At first glance, you may wonder what the point is of paying a real estate agent for work you may just as easily do yourself. The curse of the Internet is that many consumers have just enough knowledge to be dangerous. That means that while you could sell your home directly, you may lose out on some of the income you expect to save by making poor decisions during the process, or simply by not knowing ahead of time what costs you will incur.

The Hard Cost Breakdown

Imagine you are selling a $300,000 home. A standard agent commission in most areas is 6%, which translates to $18,000. That means in a best-case scenario, where you sell the home for the same price as the professional, you make an extra 18 grand. The question becomes, what extra expenses do you incur when going your own way?

First, think about staging the home. This is no longer optional in today’s market. Potential buyers have become used to homes that are furnished like magazines and home decorating shows, and you will have to compete with homes listed by agents with professional staging services. The average nationwide cost of home staging is about $1,800. This includes moving some of your personal items to storage, professional cleaning (or your time and supplies) and landscaping with an eye towards curb appeal. Before you start thinking that can’t possibly cost $1,800, remember that you have to keep it up throughout the entire time your home is on the market. That means you must discount $1,800 off the $18,000 right away, leaving you with $16,200.

Next, consider the cost of professional photos. Unless you are also a photographer (as well as a salesman while continuing your regular day job), you will need to hire a professional to take pictures of your home. When you shop for homes, do you scroll right past the ones that look like cell phone pictures? Studies show that potential buyers buy with their eyes first, which means your pictures need to tell your whole story in the best way possible. Professional photos often run $200-$300, which brings your net extra income down to $15,900.

You will also incur some variable fees for listing the property online and advertising costs, but since those will vary greatly from location to location, just keep some money aside for these and do your local research.

The Soft Costs

Soft costs are those that do not really cost against your net savings but will reduce your overall income regardless. First of these situations is setting the price of the home. On average, homes represented by professional real estate agents sell for 8-12% more than direct sales. A little bit of math with percentages will show you that even the best-case scenario, you still take home over 7% more when using an agent than without, even forgetting about all those hard costs. That number only increases as your home sale price goes up, and your agent is just as invested as you are since they make a percentage of the sale.

Before you try to sell your home without help, talk to a real estate agent and find out just how much you would be getting for that 6%. Some agents have even more perks such as timeline guarantees or price guarantees that improve your odds of getting the price you want in the timeline that you need with the least amount of work required from you. Visit real estate professionals in your area to find the one who offers the best benefits for you.

About the Author
Author

Selina Zhao

Selina Zhao is a tech savvy real estate agent who brings over the top-notch marketing strategies, presentation, and negotiation skills to her clients. Selina always stays on top of the real estate market trends and stats. She applies strategies into different market situation and empower her clients to achieve their ultimate goal. During the first year of her real estate career in the Bay Area, she achieved an impressive $22.8M in sales. Selina’s experience on real estate sales ensure her clients get the care and attention they need as they make the crucial decision of buying and selling properties. Selina is vowed to provide excellent service, communication, and always an advocate for her clients.

Selina loves real estate, her career blended in perfectly to her daily life, and she loves to help others to achieve their American dreams. She works restlessly to get the work done. Immigrated from mainland China in 2007, graduated from University of Miami, Selina established her own online marketing company and her real estate career in Miami, Florida before moving to San Francisco in 2017. Her soul of entrepreneurship and cares for others encouraging her to pursue to be the best in the industry. Selina is also a former Miami HEAT video producer, who witness the team winning their 2012 NBA championship at the courtside.